How many of your website visitors are turning into customers? We will help make your ecommerce website your most effective selling tool.
- Our ecommerce design process helps increase conversion rates.
- We integrate your website with social media to help users engage with you online.
- Our ecommerce content management system gives you full control.
- We have solutions to fit every budget.
Designing a Successful Ecommerce Website
Keep the design of the website as clutter-free as possible. Give users a clear idea of where they are within your website structure with features such as breadcrumb links and dropdown menus. Add elements such as a shopping cart that remains visible throughout their stay so that users are re-assured of what exactly they have in their cart and how much it costs. Use on-hover techniques to keep your design clean, yet label links in a way that helps users understand what’s on a page.
Keep your site from being overwhelming to visitors by avoiding too much information within a small area. On a product page, the image of the product, its title, description, availability, price, and similar products are the main elements you need and adding more will only distract users.
Whether it’s your colors, your layouts, or style guidelines, keep consistent branding across your website so as to avoid confusing your visitors. If you have a variety of colors being used for the same type of button, it may cause a drop-off in sales simply due to the uncertainty brought on by the inconsistency of your design.
Look at major ecommerce websites, and borrow techniques that seem consistent across many of them. This will most often be a safe bet to make. Major website companies test their designs over and over again to find what generates the best results. Some of their techniques can be borrowed for your website, but should be paired with the unique iconography and imagery of your business.
Each page where an action is required of a user should have a strong call-to-action, which incites the user to take the next step toward accomplishing the goal of the page. This may be “Add to Cart”, “Checkout”, or most importantly, “Submit Payment”.
Do not have more than one primary call-to-action per page. Secondary calls-to-action are good to have as another choice when a user is not quite ready to commit to the primary goal completion. For example, they may be willing to download your software demo, but not ready to purchase your software. Rather than lose visitors, keep them on your website for a few more minutes by offering them secondary options.